Consumerism

In other cultures at other times, a name would be held in high regard and everything possible would be done to protect that name.

In consumer cultures, a name is only a means to an end. Very commonly a name is used to evoke an emotional response that triggers the sale of a non-durable item.

I can't imagine how corporation allow their names to become trash. But this is litterally the case! After someone is parted from their money, the name is no longer needed and reputations, values, and services become immaterial.